WordCamp Brisbane 2019 is done and dusted. There will still be meetings with the WordCamp organising team to reflect on what went well and what could be improved but right now I want to talk about the social media side of things. Here’s the ‘brain dump’. I hope it helps someone else doing digital marketing for events in future.
There were 323 tickets sold in the previous year, 440 in 2019. Events typically sell 70% of their tickets within the final 2 weeks before the event. WordCamp Brisbane 2019 proved you can change that with regular posting in the weeks prior. Every post, share, like, comment extends reach and prompts new people to get onboard. That requires a lot of time and the commitment to engage at all hours.Continue reading