The launch of a new or redesigned website is a great milestone for web developers, project managers and site owners but website managers and digital marketers know the fun is just beginning. The success of a site is heavily influenced by what happens in the months after a website launch. Business owners understand this, they’re usually right across what everyone else is doing online (competitors for example), but most are too busy to implement and there are so many things to do. We see bits and pieces going on in all the social channels but in our experience few are managing their website well and even fewer have any clear goal overall that ties together all of their marketing efforts. So we often see websites languishing in the ‘I’ll get to it soon’ basket and social media gets the most attention because it’s easy to access. But is this strategy effective? Continue reading
Why you should care about Google search marketing
HINT: Google search visibility = enquiries
If you haven’t had a website that sits at the top of page one you probably don’t quite understand the reality and value in being there. What’s so great about being up the top of page one? Well, if it’s page one for a search that’s relevant to your business then visibility = enquiries.
Google organic results are trusted (because organic = not advertising) and those trusted results generate lots of enquiries from people who are actively looking for what you do. People searching are usually doing so because they are ready to buy. But isn’t it all just too hard? Actually, no. Continue reading
Marketing expectations as COVID-19 restrictions ease
Business owners can get a little hopeful about recent announcements from the Queensland Government. We anticipate a staged relaxation of COVID-19 restrictions in the coming months. When this happens and local business owners can return to servicing clients face-to-face, the economy will be recovering from a shock that’s expected to take months to play out. If you’ve managed to stay focussed during the current health and economic crisis and you’re ready to roll out marketing to kick-start business again you’ll be aware that competition is expected to increase, communication online is changed and the competitive landscape has likely shifted as the result of the Coronavirus Pandemic ‘lockdowns’. All this happened at warp speed and we’re now experiencing the fallout.
So what is your plan? There are three things in particular that I’m seeing right now. Continue reading
Observations for future small business owners going through a pandemic.
This is top of the list of things I never thought I’d write about. Let’s get straight into it. Here’s what I’ve learned through personal experience and talking with others during the Novel Coronavirus pandemic of 2020. It’s what I know, personally not what I’m guessing so this is mostly useful for anyone who is able to remain trading in some form or another.
What I learned promoting WordCamp Brisbane 2019 on Social Media #WCBNE
WordCamp Brisbane 2019 is done and dusted. There will still be meetings with the WordCamp organising team to reflect on what went well and what could be improved but right now I want to talk about the social media side of things. Here’s the ‘brain dump’. I hope it helps someone else doing digital marketing for events in future.
There were 323 tickets sold in the previous year, this year we increased ticket sales by 36% and sold 440. Events typically sell 70% of their tickets within the final 2 weeks. WordCamp Brisbane 2019 proved you can change that with regular posting in the weeks prior. Every post, share, like, comment extends reach and prompts new people to get onboard. That requires a lot of time and the commitment to engage at all hours.