Strategy
Our initial chats uncover your goals and work out the best digital marketing strategy to suit your timeframes and resources. This is where we can decide how to get better results for you.
DIGITAL MARKETING BRISBANE
The Digital Marketing Plan
Working with Creative Mode
Imagine having a marketing manager, website manager, social media and ad manager all rolled into one looking after your digital marketing, bringing it all together to work for YOU. Well I have been doing this for many years via my Digital Marketing Plan.
The Digital Marketing Plan makes it possible to get regular marketing work done in small ‘blocks’ that will suit your budget, resources and business goals. When you’re ready to level-up we can tackle mini-projects to build momentum for your business.
Let's get started!What’s included?
WHATEVER IS NEEDED. Because it all needs to work together!
01. Marketing Management (Strategy and Content Planning)
02. Website Management (Webmaster, Content Updates, Search Engine Optimisation, Conversion Rate Optimisation)
03. Selected Marketing Channels Management (e.g. Social Media, Google Ads, Meta Ads, Email Marketing)
04. Reporting and Data Insights (Emailed updates, conversations to explain things, custom reporting setups)
05. Growth Strategy (Chats, Advice, Ideas, Knowledge, Education, Support)
Let’s talk today. I’ll explain pricing and how it works.
Let's get started!01. STRATEGY
Digital Marketing Management
You’ll work directly with Creative Mode founder, Alicia Laing. This means your digital marketing will be personally managed by an MBA qualified marketing manager and certified practising marketer (CPM) with 27 years experience building and managing websites and digital marketing for Brisbane business owners. This is going to give you space and leverage your own time so you can focus on your customers and other things, like thinking about where to take your business.
Content Planning
We plan your content and marketing based on your goals and have regular chats to discuss, update and document this so we all know whats happening.
Analytics
We set up analytics as this is a key element for small business marketing to make sure we’re tracking results using the data available from various channels.
02. WEBSITE MANAGEMENT
WordPress Website Management
Your website will have backups and security taken care of. Websites need to be managed to maintain security and keep them up to date. Basic webmaster services are covered by the Digital Marketing Plan (DMP) as well as content updates and optimisation for search and ads, and more.
Webmaster Tasks
Website backups and security, updates to plugins, themes and core. When we start we make sure your site is fast and clean it up to our standards.
Content Updates
Any changes to your services or new content pages can be added under the digital marketing plan. We’ll take care of that.
Conversion Rate Optimisation
We review enquiries and analytics and make adjustments to ensure your website is delivering the results you want.
03. MARKET
Key Digital Marketing Channels
Attract attention. Connect with customers. I will set up, guide and assist with, or, completely manage your selected digital channels. How much I do depends on you. When you’re set up for success and ready to receive, marketing communications are leveraged and more effective.
Search Marketing
Don’t let anyone tell you SEO or SEM search engine marketing is too hard. It’s not. All of our marketing clients enjoy top Google positions for competitive keyword phrases and it’s highly likely you can enjoy similar success. Google is usually the top channel for conversions for many service business owners.
Social Media Marketing
We can take care of Instagram, Pinterest and Facebook planning and posting and guide you with the content creation. Having a strategic approach to your social media marketing content will make it more effective.
Paid Advertising
Paid advertising such as Meta Ads (Facebook and Instagram) and Google Ads will put your business in front of people immediately. Will it be the right people at the right time with the right offer? Your ads setup, your offer and your landing pages are all critical to success.
Content Marketing
Are you regularly creating good quality website content that delivers value and attracts new business? New content assists with your visibility online, creates demand, builds your email lists and builds trust in your brand and your ability to serve potential new customers. Content can be created for delivery across multiple channels.
Email Marketing
Relying on channels you don’t own is a mistake. A email list however is a valuable channel you own and a direct line of communication. Personalised email marketing is a fantastic way to engage with potential prospects who have shown interest in your services.
Word of Mouth
Do you have a process to encourage reviews, testimonials and referrals? Worth of mouth is possibly the most powerful form of marketing because the trust factor is already there. Enabling and encouraging existing clients to share your details can be a great source of new business.
Local Business Marketing
If you’re a Brisbane business that serves local clients, we can put together a local marketing strategy based on a set geographic area. You will be amazed at the granularity of targeting possible today
04. RESULTS
Reporting and Data Insights
We keep you in the loop. Our reporting emails contain useful information and insights based on the data and what we’ve done. Access to data is great but we help you understand it too.
Regular Reporting
We have regular ‘quick chats’ and send emails detailing work done and document this so we all know whats happening. We review data analytics and keep an eye on enquiry rates to make sure we are getting the expected results.
Quarterly Review
Always asking ‘how can we do better’ is a good habit to get into. Reflecting on the quarter and looking at ways to improve or double down on what’s working will trigger ideas and get better results.
Marketing Mentor
You can book one on one sessions and draw on my 27 years in business and extensive knowledge and understanding gained from continued learning and working with small business owners for many years.
04. GROWTH
Growth Strategy
We flag items that need attention or what your next best step is. When your time and resources permit we can tackle growth activities as mini-projects, workshops, content days, or strategy sessions. We work together and keep your business moving forward. Here are some ideas.
Marketing Deep Dives
The basics are easy to cover off in a discovery session but a deeper understanding will really level up your business and marketing.
Customer Experience Review
Understand your customer journey and improve their experience at every touchpoint.
Website Adjustments
Update your website to include new features and functions or re-jig things to work better based on feedback.
Are you ready for smarter internet marketing for your small business?
It’s time to level up.
Get in touch for a chat about your requirements. I’ll explain pricing and how it works for your business.
Let's get started!