WordCamp Brisbane 2019 is done and dusted. There will still be meetings with the WordCamp organising team to reflect on what went well and what could be improved but right now I want to talk about the social media side of things. Here’s the ‘brain dump’. I hope it helps someone else doing digital marketing for events in future.
There were 323 tickets sold in the previous year, this year we increased ticket sales by 36% and sold 440. Events typically sell 70% of their tickets within the final 2 weeks. WordCamp Brisbane 2019 proved you can change that with regular posting in the weeks prior. Every post, share, like, comment extends reach and prompts new people to get onboard. That requires a lot of time and the commitment to engage at all hours.