Have you noticed competition is heating up? If the number of ads I’m seeing on the socials are anything to go by it seems like the pool must be getting smaller with the same number of people fishing. Many organisations are now putting extra effort into marketing. For small business owners it’s quite often social media channels such as Facebook, Instagram and LinkedIn that get attention first. Usually a page and organic posting and then moving on to advertising. Whilst there will always be something new on the list of social media options, remember that social media is designed to be ‘social’ and marketing fundamentals still apply if you are using social channels for business.
So lets look at a couple of situations I see that can easily be improved when using social media as part of your online marketing strategy. Continue reading
The launch of a new or redesigned website is a great milestone for web developers, project managers and site owners but website managers and digital marketers know the fun is just beginning. The success of a site is heavily influenced by what happens in the months after a website launch. Business owners understand this, they’re usually right across what everyone else is doing online (competitors for example), but most are too busy to implement and there are so many things to do. We see bits and pieces going on in all the social channels but in our experience few are managing their website well and even fewer have any clear goal overall that ties together all of their marketing efforts. So we often see websites languishing in the ‘I’ll get to it soon’ basket and social media gets the most attention because it’s easy to access. But is this strategy effective? Continue reading
HINT: Google search visibility = enquiries
If you haven’t had a website that sits at the top of page one you probably don’t quite understand the reality and value in being there. What’s so great about being up the top of page one? Well, if it’s page one for a search that’s relevant to your business then visibility = enquiries.
Google organic results are trusted (because organic = not advertising) and those trusted results generate lots of enquiries from people who are actively looking for what you do. People searching are usually doing so because they are ready to buy. But isn’t it all just too hard? Actually, no. Continue reading
Business owners can get a little hopeful about recent announcements from the Queensland Government. We anticipate a staged relaxation of COVID-19 restrictions in the coming months. When this happens and local business owners can return to servicing clients face-to-face, the economy will be recovering from a shock that’s expected to take months to play out. If you’ve managed to stay focussed during the current health and economic crisis and you’re ready to roll out marketing to kick-start business again you’ll be aware that competition is expected to increase, communication online is changed and the competitive landscape has likely shifted as the result of the Coronavirus Pandemic ‘lockdowns’. All this happened at warp speed and we’re now experiencing the fallout.
So what is your plan? There are three things in particular that I’m seeing right now. Continue reading
This is top of the list of things I never thought I’d write about. Let’s get straight into it. Here’s what I’ve learned through personal experience and talking with others during the Novel Coronavirus pandemic of 2020. It’s what I know, personally not what I’m guessing so this is mostly useful for anyone who is able to remain trading in some form or another.