Get Better Results
Better results with professionally managed digital marketing that leverages your time and spend to get new leads easily and profitably so you can grow your business.
A digital marketing plan for Brisbane small business.
The Digital Marketing Plan makes it possible to get regular marketing work done in small ‘blocks’ that will suit your budget, resources and business goals. The plan flexes to cover whatever is needed, providing an affordable integrated marketing solution for your small business.
Get started!What’s included in the digital marketing plan?
WHATEVER IS NEEDED. Which makes perfect sense because your marketing channels need to be working together.
Let’s talk today. I’ll explain my affordable pricing and how it works. You will love it!
Marketing Management
Strategy, Content Planning & Management, Access to Knowledge and Expertise
Website Management
Webmaster Tasks, Website Content Updates, Search Engine Optimisation, AI Mode Optimisation, Conversion Rate Optimisation
Search Marketing
SEO is our default mode, AI optimisation is a given and Google Business Profile goes without saying.
Social Media Management
Instagram and Facebook setup, content and posting.
Paid Ads Management
Google Ads and Meta Ads
Email Marketing
Email marketing campaigns to drive enquiry.
Reporting and Data Insights
Emailed updates with exactly what’s been done, conversations to explain things, customised analytics and reporting setups.
Growth Strategy
Chats, advice, ideas, knowledge, education, support
1. Marketing Chat
A quick chat up to 30 mins to learn about your business and see how I can assist.
2. Strategy
A paid strategy session to gather all of the information needed to get started on your marketing.
3. Get Started
Your digital marketing plan gets scheduled in and I look after everything (you can relax).
We love the website Creative Mode built for Sunvan Caravans and the way Alicia guides and manages our digital marketing. Her value to our business? It’s the wholistic approach… it’s the feeling, it’s the vibe, it’s just, everything.
Alicia has been instrumental in turning our business around. She took over our accounts when we needed her most after we wasted so much money on another ‘expert’ company, her expertise and dedication has made her a valuable addition to our business. She is reliable, knowledgeable and trustworthy. All attributes you need when trusting your business in someone else’s hands.
Creative Mode has designed and managed our website, email campaigns and Instagram for just over 5 years. In that time we have doubled the size of our business. Alicia’s knowledge of digital marketing, business planning and great SEO work has kept us at the top in Google search!
We are long term very happy customers of Creative Mode. Alicia has designed our website & provides ongoing updates to keep our company current in the trade. Alicia does an amazing job at guiding our digital marketing. Alicia’s communication is why we wouldn’t look elsewhere.
I’ve been working with Creative Mode for our website design and ongoing digital support, and Alicia has been fantastic. Her attention to detail, responsiveness, and deep knowledge of SEO and digital marketing have been a huge help to our business. Highly recommend Creative Mode for anyone needing reliable and creative web solutions.
Who is Alicia Laing?
Alicia Laing is an MBA qualified Certified Practising Marketer (CPM) who has been working in business and digital since 1997. Creative Mode was established in 2002 and has been helping business owners get setup for success online with great results since before Google was the number one search engine. Alicia is skilled at leveraging your digital assets for maximum effect, bringing your website, SEO, social, paid ads and email together to serve your people, your business and of course, the machines that run the web so you are visible. Working with Alicia you will never have to worry about where your next enquiry is coming from.
Get started! Download YMRC
01. STRATEGY
Digital Marketing Management
You’ll work directly with Creative Mode founder, Alicia Laing. This means your digital marketing will be personally managed by an MBA qualified marketing manager and certified practising marketer (CPM) with 27 years experience building and managing websites and digital marketing for Brisbane business owners. This is going to give you space and leverage your own time providing more opportunity to work ‘on’ your business.
Strategy
Our initial chats uncover your goals and work out the best digital marketing strategy to suit your timeframes and resources. This is where we can decide how to get better results for you.
Content Planning
We plan your content and marketing based on your goals and have regular chats to discuss, update and document this so we all know whats happening.
Analytics
We set up analytics as this is a key element for small business marketing to make sure we’re tracking results using the data available from various channels.
02. WEBSITE MANAGEMENT
WordPress Website Management
Your website will have backups and security taken care of. Websites need to be managed to maintain security and keep them up to date. Basic webmaster services are covered by the Digital Marketing Plan (DMP) as well as content updates and optimisation for search and ads, and more.
Webmaster Tasks
Website backups and security, updates to plugins, themes and core. When we start we make sure your site is fast and clean it up to our standards.
Content Updates
Any changes to your services or new content pages can be added under the digital marketing plan. We’ll take care of that and make sure your search engine optimisation is maintained.
Conversion Rate Optimisation
We review enquiries and analytics and make adjustments to ensure your website is delivering the results you want.
03. DIGITAL MARKETING MANAGEMENT
Key Digital Marketing Channels
Attract attention. Connect with customers. I will set up, guide and assist with, or, completely manage your selected digital channels. How much I do depends on you. When you’re set up for success and ready to receive, marketing communications are leveraged and more effective.
Search Marketing
Don’t let anyone tell you SEO or SEM search engine marketing is too hard. It’s not. All of our Brisbane digital marketing clients enjoy top Google positions for competitive keyword phrases in Google organic search results and it’s highly likely you can enjoy similar success. Google is a top channel for conversions for many service based business owners. Building confidence in your site as a result for AI Mode will bring AI search engine optimisation strategies into play. AEO leverages similar practices and builds on SEO in order to secure AI-powered search response position.
Social Media Marketing
We can take care of Instagram, Facebook and Pinterest (for example) planning and posting and/or guide you with your own content creation. Having a strategic approach to your social media marketing content and good social search optimisation will make it more effective. Messaging and creative that matches your customer journey gets better results. Your professional social content is visible in Google search as well as the social platforms these days providing even more opportunities.
Paid Advertising
Paid advertising such as Meta Ads (Facebook and Instagram) and Google Ads will put your business in front of potential customers immediately. Will it be the right people at the right time with the right offer? Your ads setup, your offer and your landing pages are all critical to success. With paid media marketing there are some smart ways to use ads that are not always the obvious direct sell. It’s good to think about the broader digital strategy.
Content Marketing
Are you regularly creating good quality website content that delivers value and attracts new business? New content assists with your visibility online, creates demand, builds your email lists and builds trust in your brand and your ability to serve potential new customers. Content can be created for delivery across multiple channels.
Email Marketing
Relying on channels you don’t own is a mistake. A email list however is a valuable channel you own and a direct line of communication. Personalised email marketing is a fantastic way to engage with potential prospects who have shown interest in your services.
Word of Mouth
Do you have a process to encourage reviews, testimonials and referrals? Worth of mouth is possibly the most powerful form of marketing because the trust factor is already there. Enabling and encouraging existing clients to share your details can be a great source of new business.
Local Business Marketing
If you’re a Brisbane business that serves local clients, we can put together a local marketing strategy based on a set geographic area. You will be amazed at the granularity of targeting possible today
04. RESULTS
Reporting and Data Insights
We keep you in the loop. Our reporting emails contain useful information and insights based on the data and what we’ve done. Access to data is great but we help you understand it too.
Regular Reporting
We have regular ‘quick chats’ and send emails detailing work done and document this so we all know whats happening. We review data analytics and keep an eye on enquiry rates to make sure we are getting the expected results.
Quarterly Review
Always asking ‘how can we do better’ is a good habit to get into. Reflecting on the quarter and looking at ways to improve or double down on what’s working will trigger ideas and get better results.
Marketing Mentor
You can book one on one sessions and draw on my 27 years in business and extensive knowledge and understanding gained from continued learning and working with small business owners for many years.
04. GROWTH
Growth Strategy
We flag items that need attention or what your next best step is. When your time and resources permit we can tackle growth activities as mini-projects, workshops, content days, or strategy sessions. We work together and keep your business moving forward. Here are some ideas.
Marketing Deep Dives
The basics are easy to cover off in a discovery session but a deeper understanding will level up your business and marketing.
Customer Experience Review
Understand your customer journey and improve their experience at every touchpoint.
Website Adjustments
Update your website to include new features and functions or re-jig things to work better based on feedback.
Are you ready for smarter internet marketing for your small business?
It’s time to level up.
Get in touch for a chat about your requirements. I’ll explain pricing and how it works for your business.
Get started!