DIGITAL PROJECTS
Web Design Brisbane
A well built website brings in phone calls and enquiries for new business. That’s the most common problem I’m solving with a website built for business: More leads or better leads.
If you’re here, you probably know or sense that you could be doing better.
Successful Website Projects
There are key areas that influence your success online when it comes to investing your time and money to build the most valuable, income generating, digital asset (that you actually own): your business website. With expertise in each of these you’ll have your business set up for digital success and thriving in Brisbane, Queensland, Australia.
Success depends on understanding the problem you’re trying to solve and making a good plan. A good digital strategy provides clarity, makes implementation effortless and sets you up for budget efficiency. Spend on what matters. Understanding your goals and resources is essential for an achievable plan. With a good strategy, decisions that were previously confusing become straight forward. You’ll know what to say, when, where, to whom and how. You’ll know how to measure success and you’ll see a much better return on your digital marketing spend. Digital strategists set the overall plan.
When your website is aligned with your goals, has the structure needed for search visibility, a design that attracts and retains visitors, clear messaging that resonates and strong ‘calls to action’, then people who visit know exactly what to do next and are not confused. This results in more enquiries. All of this is based on your strategy. Your website project team generally includes a graphic designer (UI designer) and website developer plus a copywriter and photographer/videographer for your content. This means your budget spend in each area needs to be well considered and you need a really strong brief to pull all of these skills together for a good result. I believe this is the difference between a website that brings in regular new business and one that doesn’t.
Even with great knowledge and experience marketing is a giant experiment involving so many factors so you need actual data feedback to gauge and measure success. Not too hard to set up the basic analytics tracking but this is a missed opportunity for many. Your data should be part of what informs decisions and you should protect and retain it as it tells the story of what worked and what didn’t over time (particularly if you change the people managing your digital assets).
When it comes to the final results, you can generate a tonne of enquiries but if you’re not able to actually ‘close’ and turn them into new business then all the effort we put in is wasted at the finish line. Business owners who foster a collaborative environment on projects during and after get better results. Your team hold a key ingredient: front line customer experience information that is invaluable for marketing.
Essential both during the project and after your launch that everyone understands your brand and correct implementation of that. A strong brand gets better results as it’s a key ingredient to building recognition and ultimately trust in the experience you deliver.
Unskilled WordPress website management over time reduces the effectiveness of your website and devalues your investment. You would be amazed to know how much impact small changes can have on your enquiry rates. It’s a bit like compound interest really. And it works both ways!
What you should know:
If you want reliable and consistent enquiries from your website, leverage what you have. Websites are activated with marketing and promotion. A well-built website, on its own, is rarely enough (and hasn’t been since the early 2000’s). How much you need to do depends on how competitive your market it is and what you want to achieve (and of course budgets and time come into play because we do not all have limitless resources!). We have options and advice for this to suit every stage.
*Click the arrows to view detail on each key element.
Website Functions and Features
The technical and functional features that modern websites need. Focussed on micro business and small business we offer everything needed for great digital: strategy, design, development, hosting, domains and website management.
Custom Web Design
When you invest in good quality web page design based on a detailed creative brief, it’s easier for your website to attract and hold attention (better than your competitor can). I want you to be impossible to ignore. That requires professional graphic design.
Mobile Friendly
Responsive web design and code means your website looks good across multiple devices such as mobiles, tablets and desktops (not just now but into the future). We use best practice website UX, HTML and CSS code to ensure a consistent experience across multiple devices.
Search Engine Optimised
Your website will be built with optimised code and structure that makes perfect sense to Google because you need to be visible in search engines if you want great results. A website that attracts gives you more opportunities to connect with customers online.
Easy Content Updates
If you choose to manage your own content, you’ll add new pages and update content for free via the highly scalable WordPress content management system (CMS). You’ll need training to do this well.
Fast Websites
Your website will load fast making mobile users happy and satisfying Google’s speed signal requirement for ranking. Even better if we can host the site on our Brisbane server and small business website hosting service.
Conversion Optimised
Refining your site to make sure it does the job. Because we’ve worked together to understand your site visitor needs, visitors take the desired action on your website more often. We know how to do this well and adjust as needed.
Great User Experience (UX)
Our easy-to-use navigation and understanding of how users interact with your website is key to delivering a relevant and meaningful digital experience that feels ‘easy’.
Support & Training
Don’t worry. We’re available for support with plans for both your website and your marketing once your free support ends. Anything you need, you won’t need to ask twice.
One Stop Shop
Enjoy using our high quality website hosting service in Brisbane exclusively for our web development clients. No call centres and we aim to respond in minutes, not hours or days.
YOUR WEBSITE PROJECT
New Site or Website Redesign?
Huge mistake I see all the time
Is your digital project a new website or a website rebuild? If you already have a website you definitely do not want to destroy the valuable profile you have already built online. Even if your website is not exactly working for you right now there is great value in a business website that has been around for a while. Unfortunately, many business owners (and web developers) don’t understand this and aren’t aware of the requirements to properly handle the technical, search and advertising aspects of a website redesign to protect your existing profile online. I have seen many new site launches that completely destroy all the work that has gone before and miss the huge opportunity they had to leverage and ignite what is already there.
Is a new site even necessary?
Sometimes a complete rebuild is not even necessary. But if you don’t do at least a little strategy work you won’t know for sure. We might be able to make some small changes and extend the life of your existing website while you budget for a new one.
Please plan carefully and get advice before you change your site.
Creative Mode is a small business website and marketing specialist with many years experience assisting owners with website redesigns. We know exactly how to take care of everything from site design and development to online marketing and promotion to make sure your new website design protects and leverages the profile you have already built up online.
Let’s get started!
Are you ready to attract more clients, look better than your competitors, work with someone who understands your business and get a much better return on your marketing spend?
What happens next?
Free quick chat call (20 mins) to find out how we can help.
HOW WE WORK
Process Makes Perfect
You know there’s more to a small business website than code and design. While code and design are important, strategy is the place to start and this is why your new website and marketing solutions will deliver great results. We outline our process below. It’s based on years of experience building websites for small business owners in Brisbane.
1. Digital Strategy
With your business and marketing objectives defined, we can research your industry and customers, define your message and success metrics, design and document your digital strategy, select channels and create a marketing communications plan.
2. UX
User experience (UX). In this stage, we think about user journeys and customer touchpoints, wireframes are drafted and your site map created and documented. Once we’ve planned the site structure, content strategy follows and content development can start.
3. Content
Content development begins as soon as your site map is finalised and existing content has been reviewed. We create pages to match the approved site map and add your content to the base site. This includes web graphics, copy and other media so our designer has actual content to work with in the design stage.
4. Website Design
With your creative brief in hand we use research and ideation tactics to come up with a design direction that meets the brief. This is presented as moodboards for review. We can then create designs for review and feedback. Colours, fonts, image styles are all explored here, bringing the previous ‘wireframe’ to life and presenting graphics that demonstrate how our key pages will look..
5. Code
Server and WordPress CMS software setup is next with base content added and then we work diligently on the front end WordPress theme code HTML5 and CSS3 to turn your approved design into a finished WordPress website design. Features and functions are added as needed and tested in this stage. The result is a working site that looks like the approved designs.
6. Test & Launch
With your new WordPress site now ready for final testing and review it’s all hands on deck to double check every aspect and ensure we’ve met every item in the requirements specification. Upon client approval the site can go live.
7. Support and Training
We offer over-the-phone and in-person training to our website project clients and a guarantee on all websites. Add to this our 60 day check-in and 90 day performance review and advice and you can be sure that after the site launches we don’t just disappear. Website support is available on demand or via a plan.
8. Growth
Most of our clients stick with us right up until they retire or sell their business. It’s likely over the years that you’ll want upgrades and new features or a redesign. With Creative Mode, your website can continue to evolve to keep up with technology and remain competitive via our digital marketing plans.