> The Right Keywords
Unless your service is Australia-wide, targeting a broad and generic phrase will not be as relevant and you'll end up paying for traffic you can't actually service. Give us a call and we'll happily explain further with examples relevant to your business.
> Relevant Content
The on-the-page content on your web site needs to be relevant to the search phrases you are targetting. If the search phrase isn't on the page, Google won't think it's a good match for the search.
> A Well Built Website
Websites need a specific navigation structure and content hierarchy similar to that of an academic paper. If you don't have your page titles, headings, navigation and content links text properly formatted you won't get a good result.
> Regular Updates
Fresh content keeps Google coming back regularly and will give your site a boost in the search engines.
> External Links
It's a popularity contest online. Do other sites think your site is good enough to link to? Every extra link is a vote of confidence that builds your profile online.
> Use HTTPS
Security has been a signal that affects ranking since 2016. If you haven't made the move to https it might be time to put together a plan for the move.
> Social Authority
When social media sites link through to your content that's another vote of confidence.
Google organic search plus a great website is a consistent lead funnel for small business owners. It's not that difficult to get to the top of Google search and stay there but it does require regular attention and many business owners just don't have the time or skill needed to take care of the regular digital marketing tasks that will keep you at the top. That's why we're here to help.