Google Organic Search


Organic Results

Google's organic search results are the most trusted source out there. Probably because it's not advertising. Websites that show up in the top results do so because they are relevant to the search phrase not because they paid for the position.

Google Search Position

There are basics to cover off that influence your position in Google search results. A seasoned SEO expert understands the nuanced implementation of these. After 18+ years, for us it's second nature.

> The Right Keywords

Unless your service is Australia-wide, targeting a broad and generic phrase will not be as relevant and you'll end up paying for traffic you can't actually service. Give us a call and we'll happily explain further with examples relevant to your business.

> Relevant Content

The on-the-page content on your web site needs to be relevant to the search phrases you are targetting. If the search phrase isn't on the page, Google won't think it's a good match for the search.

> A Well Built Website

Websites need a specific navigation structure and content hierarchy similar to that of an academic paper. If you don't have your page titles, headings, navigation and content links text properly formatted you won't get a good result.

> Regular Updates

Fresh content keeps Google coming back regularly and will give your site a boost in the search engines.

> External Links

It's a popularity contest online. Do other sites think your site is good enough to link to? Every extra link is a vote of confidence that builds your profile online.


Security has been a signal that affects ranking since 2016. If you haven't made the move to https it might be time to put together a plan for the move.

> Social Authority

When social media sites link through to your content that's another vote of confidence.

Google organic search plus a great website is a consistent lead funnel for small business owners. It's not that difficult to get to the top of Google search and stay there but it does require regular attention and many business owners just don't have the time or skill needed to take care of the regular digital marketing tasks that will keep you at the top. That's why we're here to help.

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