Digital Strategy Brisbane
What does digital success look like for your business? What do you want to achieve and what resources do you have available? For many of our clients digital success is simply a well built website that consistently delivers enquiries. But it can be so much more. Whilst it's true that 'anyone can build a website these days', smart business owners realise there is more to a business website than content and layout. Clarity around your business objectives and an understanding of your market and value is essential if you want to create a solution that resonates with site visitors and delivers results. We can help you to understand what your clients value, develop a digital communication plan and take care of implementation so you can stop worrying about marketing and reduce the learning curve.
1. Business Objectives
Good marketing takes its lead from a clear set of objectives that describe what you hope to achieve in the foreseable future. When you know where you're headed it's amazing how easy it is to answer questions like 'do we need a Facebook page?' The answers become super obvious.
2. Available Resources
What resources do you have available financially and as skills within your organisation? Is it just you? If you have a team, do they write well? Can they edit and resize images? Does anyone have experience using Wordpress and spare capacity time-wise. Are they keen or would these tasks be a chore?
3. Digital Strategy
With your objectives and resources understood, we can look at your market and determine how best to use these to your advantage. We research, review and figure out how to attract the attention of your ideal customers. We document the strategy and create a detailed plan of action.
Now it's possible to implement your marketing communications plan, get some momentum and start collecting feedback. This begins with setup and quickly shifts focus to your customers and how they respond to your digital marketing communication across each channel.