It has certainly been a year. Trying to come up with an appropriate adjective in that opening sentence – I decided to just leave it out altogether! I’m sure you understand where I’m coming from. At the end of the 2020 financial year I am grateful that although I did lose a couple of clients during the Coronavirus lockdown period, my business sustained significant growth for the 2020 financial year. I know this is due to the focus and consistent work I put into planning each quarter and ensuring I did everything I could to help my digital marketing clients continually improve.
I’ve helped a number of new clients realise their digital plans with new websites this year and learned a lot in the process particularly when working with clients who were start-ups (not projects I usually take on) or had established businesses but were new to marketing in the digital space. Those client situations highlight areas where I can be more effective. For example Continue reading