AI Search Optimisation
AI Search Engine Optimisation
Search engine optimisation is changing. AI search engine optimisation is the future. As AI Mode and AI Overviews gain prominence in Google search engine, and chatbots and assistive voice search take on some of the search tasks previously made by humans, local Brisbane SEO agencies are adjusting strategy to ensure clients rank in AI search responses. Creative Mode has a long history delivering search engine optimisation services to Brisbane business owners long before Google dominated search and is well positioned to leverage the power of AI search engine optimisation (AI SEO).
Google AI Search Position and AI SEO
There are basics to cover off that influence your position in Google search results but we must always put people first and this is even more important with the rise of AI in search results. A seasoned SEO expert understands the nuanced implementation of optimisation aspects with a digital marketing strategy. After 25+ years, for us it’s second nature and we are excited about the upcoming changes and opportunities with AI in search for small business.
Below is some SEO content previously on the site for search engine optimisation that is being updated for AI search engine optimisation.
Targeting a broad and generic keyword phrases was never as relevant and this is still the case with AI search. We want to target keyword phrases thats are relevant to our business and add in niche conversational answer style content if being visible in AI results is important. Give us a call and we’ll happily explain further with examples relevant to your business.
The on-the-page content on your web site needs to be relevant to the search phrases you are targeting. If the search phrase isn’t on the page, Google won’t think it’s a good match for the search. Content structured to build AI confidence will have a better chance of visibility in an AI search response.
Websites need a specific navigation structure and content hierarchy similar to that of an academic paper. If you don’t have your page titles, headings, navigation and content links text properly formatted you won’t get a good result.Your site structure is still an important signal for AI confidence and search authority just like it was for traditional SEO.
Fresh content keeps Google coming back regularly and will give your site a boost in the search engines. So far there has not been a lot of talk around this with regard to AI search engine optimisation but we will update as we get the data.
It’s a popularity contest online. Do other sites think your site is good enough to link to? Every extra link is a vote of confidence that builds your profile online. This advice is still relevant but it has been noted that the context of backlinks is going to be a bigger signal.
Of course secure sites are the mainstream now. Security has been a signal that affects ranking since 2016. Most have cleaned up their redirects to secure versions of their site.
When social media sites link through to your content that’s another vote of confidence.
Organic AI SEO
Google organic search plus a great website has always been a consistent lead source for small business owners with well-built websites. It’s not that difficult to get to the top of Google search and stay there but it does require regular attention and many business owners just don’t have the time or skill needed to take care of the regular digital marketing tasks that will keep you at the top. Whether or not AI digital marketing is something you chase will depend on your strategy. Pay attention to the type of searches that trigger AI search results in AI Overviews and when AI Mode rolls out in Australia.
That’s why we’re here to help. AI is going to uncover content much deeper in the web due to the nature of queries so it will be interesting to see how this plays out with regard to content freshness signals and ranking. Some SEO agencies will likely morph in AI SEO agencies.
New search engine marketing terms you need to be across:
- AI search engine optimisation (AI SEO)
- Generative Engine Optimisation (GEO)
- Answer engine optimisation (AEO)
- Large language model (LLM)