What is search engine marketing?

Search engine marketing (SEM) is the process of promoting your website in search engines so that your website can be found when people are searching for the products or services you provide. Search engine marketing includes organic search marketing and paid advertising such as Google Ads ‘pay-per-click’ advertising (PPC). Search engine marketing is an effective means of attracting new leads to your business because it’s can fulfil both long term and short term goals.