Website Statistics To Measure Success
Most website hosting services include a basic website statistics
package as a standard feature. These packages provide information
that allows you to easily monitor how successful your website
is.
You can track the number of referrals from search engines
and other linked sites; how many visitors your site attracts;
which pages are the most popular and much more. This is an
easy way to measure and improve the effectiveness of your
search engine marketing strategy and your website in general.
Your web statistics can also work well in conjunction with
offline advertising (such as direct mail-outs) because you
can include your web address and then check to see if site
visits increase. This can give you a pretty good indication
of the interest created by your marketing.
Edit September 2008
Google Analytics is now a fantastic option over and above the statistics packages available from your web host. |
