Case Study

Brizzy Rubbish Removals needed to smooth out seasonal highs and lows and break into the corporate market in Brisbane.

The Problem

As any seasonal business owner knows the highs and lows throughout the year need careful planning to keep the team busy during the low season. Mike really values his team and wanted to provide stable hours even in the low season. We actually met Mike when he removed some old concrete from the property. We got talking about websites and he decided it was time to make some changes and take advantage of the opportunities Google search provides for small business.

The Solution

We redeveloped the website, optimised it for Google organic search and created a Google Adwords campaign to kickstart enquiries. We reviewed the website content and expanded it to include the sort of topics that our research showed would be most effective during the low season.

The Result

Mike saw results pretty quickly due to the Adwords campaign but when he saw the Google position also climb the trust was there and he has taken our advice ever since. Not only did we get Mike to number one for all of the most competitive search phrases, we started to see his competitors making changes to keep up.

Mike has expanded his vehicle fleet and staff and we're on his third website now. We've arranged photo shoots, directed video marketing and pitched myriad ideas for business growth offline too.

The conversion rate on the website form is way above the average of any industry. He's still one step ahead of his competitors which are now corporate overseas franchise businesses that have moved into the market in Australia, and we've worked together now for about 10 years so the relationship itself is a big success.

Win. Win.

Visit Mike's Website


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