Search Engine Position
When a search engine is used to find information there are
often many sites that match the search criteria. These are
sorted in order of the most and least relevant sites that
match the query and returned as a list to the user. The most
relevant listing will be at the number one position. Search
engines use complex algorithms to decide which sites should
be considered relevant and these algorithms are updated quite
frequently.
In general, your search engine position is influenced by
factors such as the quality of your site content, the type
of listing you have, the number and quality of external links
into your site, your industry, your online competition, the
keyword phrases targeted and the different search engine ranking
algorithms. As you can see there are many aspects to consider.
Having a search engine
friendly, optimised
website with good quality content usually does the trick
but if your online competition is fierce, there could be many
sites competing for the same keyword phrases.
Link Campaigns To Improve Position
One of the most effective ways to raise your search engine
position (particularly in Google) is to increase the number
of external links to your site. Links from industry authority
sites are considered the best. To increase the number of links
into your site from other sites, look for sites that share
the same target audience as yours and request a reciprocal
link that will benefit you both. Avoid swapping links with
low-quality sites or 'link farms' as these are generally not
beneficial to your site.
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